All retailers know (and dread) the ritual customer question that goes "And what would you recommend?" The temptation is to respond with platitudes such as ‘Beauty is in the eye of the beholder’ or by attempting to explain what is currently in fashion or selling particularly well. But are these good or at least adequate sales arguments?

We don’t think so. And, in the light of this, we have published a whole series of books - the FSB Edition - that delve into virtually every aspect of 'handle culture'. Anyone wishing to extend his or her repertoire of sales arguments is urged to consult them. Apart from anything else, they set forth the best sales argument of all, the 'Four Rules of Grip' identified by FSB, which allow the enduser to adopt a hands-on approach to deciding which handle to buy: